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As a federal election call nears, Canadians appear to be shifting how they decide who to vote for—and what issues matter most.
A new poll by Narrative Research and the Logit Group finds cost of living is the top concern across the country, followed by the U.S. trade war and tariffs. Healthcare, housing affordability, and the economy also rank high, while climate change has dropped as a priority since the 2021 election.
The survey also shows more voters are choosing parties based on policies rather than loyalty. Just one in four Canadians now say they vote for the same party every time. A larger share say they’re focused on policy and issue positions, with fewer prioritizing leadership or local candidates.
“Younger Canadians are more likely to care about cost of living, poverty, and childcare,” said Margaret Chapman, Chief Operating Officer at Narrative Research. “Older Canadians are more focused on trade, healthcare, and treatment of seniors.”
Other findings include:
- Lower-income voters are more likely to highlight cost of living and housing.
- Higher-income Canadians prioritize economic growth.
- Climate change has dropped significantly in importance compared to the last election.
The online survey was conducted between March 13 and 16, 2025, with 1,231 Canadians aged 18 or older. The results were weighted by age, gender, and region based on 2021 Census data.
Narrative Research conducted the survey in partnership with the Logit Group.
